10+ years in Tech – now serving Small BusinessesDigital Marketing Services in Surrey
A Holistic Approach to Getting Customers
Most marketing agencies focus on traffic. Clicks. Impressions. Those metrics look good on reports, but they don’t pay the bills. A click means nothing if it doesn’t convert.
At Kiko Web Designs, we think differently. Digital marketing is a cycle: generate traffic, capture leads, nurture those leads, and convert them into customers. Every piece must work together, or nothing works.
You need a strategy where your Google Business Profile drives calls, your website captures information, your email sequences build trust, and your social media creates urgency. Missing any link in this chain means wasted opportunity.
The Four Engines That Drive Customer Acquisition
1. Google Business Profile Optimization
When someone in Surrey searches “plumber near me” or “dentist in Surrey,” they’re looking at Google Maps. That top-3 local pack is where customers decide who to call.
What we optimize:
- Profile completeness: Business name, categories, services, hours, and service area
- Post strategy: 4 posts per month with offers, updates, and local relevance
- Review management: Monitoring customer feedback and review request automation.
- NAP consistency: Name, address, and phone accuracy across local directories
- Photo uploads: Professional business photos that build trust
- Behavioral signals: Encouraging clicks, calls, and direction requests
This is your digital storefront. If it’s not optimized, you’re invisible to the 50% of searches that happen on mobile with local intent. Learn more about our Surrey SEO services.
2. Custom Coded Website
Your website is where visitors decide whether to trust you or click back to search results. A fast, mobile-friendly site with clear messaging and easy conversion paths is essential.
No Page Builders, Optimized For Local SEO:
| Feature | Strategic Impact |
|---|---|
| Page Speed | Under 1s load time to prevent visitors from leaving and avoid Google penalties. |
| Mobile-First | Optimized for the 60% of Surrey searches that happen on smartphones. |
| Hyper-Local Titles | Meta titles and descriptions optimized with your keyword + location for maximum clicks. |
| Strategic Headings | H1 and H2 tags designed to tell Google exactly which neighborhood and service you’re targeting. |
| Conversion Funnels | Strategic forms and CTAs designed to turn “window shoppers” into leads. |
| Internal Linking | Connecting your pages to build SEO authority and keep users engaged. |
Your website must answer the question: “Can this business help me?” within 3 seconds. If the answer isn’t obvious, visitors leave. That’s why our hand-coded web design services are built for speed and clarity.
3. Email Marketing: Turning Visitors into Loyal Clients
Most website visitors aren’t ready to buy today. If you don’t capture their interest, they’re gone forever. We bridge that gap by leading with value.
The “Value-First” Lead Capture
Instead of a boring “Subscribe to our newsletter,” we implement High-Value Lead Magnets directly on your website. Whether it’s a guide, a checklist, or an exclusive insight, we give your audience a reason to say “yes” to your brand.
Place Yourself As The Authority
Once they’re in, we don’t just “send emails.” We build a strategic automated journey designed to educate and convert:
- Phase 1: The Grand Entrance (Welcome): We introduce your business, set the stage, and deliver on the promise of the lead magnet. No spam, just a solid first impression.
- Phase 2: Myth-Busting & Education: This is where we lead with authority. We tackle industry myths, answer common “fears,” and provide the education your lead needs to feel confident in your services.
- Phase 3: The Trust Bridge (Social Proof): We share success stories and reviews that prove you’re the expert, moving them from “curious” to “convinced.”
- Phase 4: The Low-Friction Call to Action: By the time we ask for the booking, the lead is already warmed up. We identify who is ready to buy through engagement tracking.
4. Social Media Marketing
Have you ever stumbled across a Facebook page that looks like a ghost town?
When a page hasn’t been updated in months, potential customers start to wonder if you’re still in business. We make sure that never happens to you. We keep your profile “alive” and professional with consistent, high-impact content.
What we do:
- Monthly “Proof of Life” Post: Strategic posts so everyone knows you’re active and open for business.
- Work Highlights: Showcasing your latest projects and results to prove the quality of your work.
- Review Amplification: Turning your best 5-star customer reviews into engaging posts that build instant trust.
Kiko Marketing VS Agency Marketing
Most agencies sell SEO as one service, social media as another, and email marketing as a third. You pay three separate bills, get three different reports, and nothing connects.
That’s backwards.
When your Google Business Profile sends someone to your website, but your site isn’t optimized for conversion, you lose the lead. When your email sequences nurture interest but your offer isn’t clear, you lose the sale. When your social media drives traffic but your reviews are poor, you lose trust.
Everything must work together:
Traffic Increase → Lead Capture → Email Nurture → Conversion
Break any link, and the whole chain fails. That’s why we manage everything as one integrated system, not separate tactics.
Digital Marketing Services & Pricing
Our comprehensive marketing package includes all four engines working together to generate traffic, capture leads, nurture relationships, and convert customers.
What is your average ticket?
Understanding your average ticket value changes everything about how you view marketing investment.
The Math Behind Your ROI
Example: $1,000 Average Ticket
| Metric | Conservative Estimate | Optimistic Estimate |
|---|---|---|
| Monthly Leads Generated | 20 | 40 |
| Lead-to-Customer Conversion Rate | 5% | 10% |
| New Customers Per Month | 1 | 4 |
| Revenue Per Customer | $1,000 | $1,000 |
| Monthly Revenue Generated | $1,000 | $4,000 |
| Annual Revenue Generated | $12,000 | $48,000 |
| Monthly Marketing Investment | $375 | $375 |
| ROI (First Year) | 3,200% | 12,700% |
This is why average ticket matters. At a $100 average ticket, the same performance generates $120 - $480 monthly. At $5,000, it’s $6,000 - $24,000.
Your business needs marketing that scales with your revenue model, not generic traffic metrics.
What You’re Actually Paying For
| Google Business Profile | What It Does: Gets you found in "near me" searches |
| Business Value: Free, high-intent traffic ready to call | |
| Lead Capture System | What It Does: Converts anonymous visitors into contactable leads |
| Business Value: Builds your customer database - an asset you own | |
| Email Nurture Sequences | What It Does: Warms up leads while you sleep |
| Business Value: Increases conversion rates without manual effort | |
| Social Media Presence | What It Does: Shows you're active and builds trust |
| Business Value: Reduces customer hesitation before booking | |
| Performance Analytics | What It Does: Tracks what works and what doesn't |
| Business Value: Eliminates wasted spend, focuses on winners |
Investment: From $375 per month
Terms: Month-to-month. No long-term commitments. Cancel anytime.
This isn’t about locking you into a contract. It’s about delivering results every month, so you stay because you want to, not because you have to.
Digital Marketing in Surrey: Frequently Asked Questions
Q: Do I really need all four marketing engines?
No, but they work best together. A strong Google Business Profile with no website means lost leads. A website with no traffic means wasted investment. Email marketing without leads means no one to nurture. The more complete your system, the better your results.
Q: How long does it take to see results with digital marketing?
Google Business Profile optimization can show improvements in 4-8 weeks. Website SEO typically takes 3-6 months for meaningful traffic increases. Email list building starts immediately but conversion rates improve over 2-3 months as your audience grows.
Q: What’s the difference between your marketing package and hiring separate agencies?
Agencies typically charge separately for SEO ($1000-2000/month), social media ($500-1000/month), and email ($300-500/month). Our package integrates all four engines with no long-term commitment. You save money and get coordinated strategy instead of siloed tactics.
Q: What is Repeat Business Automation and why does it matter?
It’s much cheaper to keep a customer than to find a new one. We use automated sequences to stay top-of-mind with your past clients, encouraging repeat business and referrals without you having to lift a finger.
Q: Is email marketing still effective with CASL compliance?
Yes, and it’s actually more effective because CASL forces you to be relevant. When people have to opt in and you can only send what they agreed to receive, your open and click-through rates are higher. CASL compliance isn’t a burden, it’s a quality filter that improves results.
Q: Can you guarantee results with digital marketing?
We guarantee our work and your satisfaction with our service, but we can’t guarantee specific results like “first page rankings” or “100 leads per month” because those depend on competition, budget, market conditions, and many factors outside our control. What we guarantee is that we’ll execute proven strategies, report transparently, and optimize continuously for improvement.
Serving Surrey, Langley & the Fraser Valley
Digital marketing services for small businesses throughout:
- Surrey (Newton, Guildford, Fleetwood, Cloverdale, South Surrey)
- Langley
- Abbotsford
- New Westminster
- Burnaby
- Richmond
- Vancouver
