Surrey SEO Services For Small Businesses

Local SEO: Strategy Based on Data

Google uses different ranking systems depending on how a customer searches. My strategy identifies the highest-impact areas for local success.

Surrey SEO for Google Maps (Local Pack)

The top 3 map results you see when searching for local services. This is where I focus for local businesses.

To get you into the “Top 3” on the map, I focus on the signals that industry experts agree are the most powerful:

• Google Business Profile (GBP) optimization: The #1 driver of Maps rankings.
• Review signals: Managing the quantity, recency, and quality of customer feedback.
• On-page signals: Ensuring your website content and technical SEO support your local presence.
• Behavioral signals: Improving engagement like clicks, calls, and direction requests.

Google Organic Search

The traditional blue link results below the map pack. Here, the focus shifts toward the technical authority of your website.

• Surrey On-page signals: Content structure and technical SEO are the primary drivers.
• Link signals: Building authority through quality mentions from other websites.
• User experience: Prioritizing engagement and time on site.

What I Do: On-Page SEO & Local Maps Optimization

1. Technical On-Page SEO in Surrey

I optimize everything on your website that tells Google what you do and where you serve:

Site Structure & Performance

• Clean, hand-coded HTML/CSS/JavaScript
• Page speed optimization (under 1 second load time)
• Mobile-first responsive design
• Proper URL structure and site hierarchy
• Internal linking strategy

On-Page Fundamentals

• Strategic page titles with target keywords
• Meta descriptions optimized for click-through
• H1, H2, H3 heading structure
• Image optimization and alt text
• Schema markup (LocalBusiness structured data)
• NAP (Name, Address, Phone) consistency

Content Optimization

• City + service landing pages
• Strategic keyword placement (natural, not stuffed)
• Local relevance signals
• Conversion-focused copy

Result: Your website ranks higher in organic search results for the services and locations you target. Learn more about our Surrey web development service

2. Google Business Profile Optimization in Surrey (For Maps Rankings)

A GBP is critical for showing up in the local map pack (top 3 results).

What I Optimize:

• Primary and secondary category selection
• Business name, description, and services
• Service area coverage
• Business hours optimization
• NAP accuracy and consistency
• Photo optimization
• Posts and updates strategy
• Review management guidance

Result: Better visibility in Google Maps and “near me” searches in Surrey and surrounding areas.

What I Don’t Do (And Why)

Extensive Keyword Research

I don’t provide standalone keyword research services. However, basic keyword targeting is included in every website I build. I identify the core service + city combinations you need to rank for.

Why: Keyword research is part of the foundation when building your site, not an ongoing service.

Backlink Building

I don’t provide active link building or outreach campaigns.

Why: Quality backlinks require significant ongoing effort and investment. For most small businesses, the ROI on link building doesn’t justify the cost compared to optimizing what you control (your website and GBP).

What you can do: Join your local Chamber of Commerce, get listed on industry directories, and ask satisfied clients for backlinks naturally.

Blog Post Creation

I don’t write ongoing blog content or articles.

Why: Most local service businesses don’t need a blog to rank. A well-optimized website with strong city + service pages will outperform mediocre blog posts.

Focus instead: Perfect your core service pages and GBP rather than diluting effort on content marketing.

My Approach: Foundation Over Fluff

Most SEO agencies in Surrey sell monthly retainers for work that doesn’t move the needle. I focus on building a solid technical and on-page foundation once, so your site ranks sustainably without ongoing payments.

What’s Included in Every Website:

• Complete on-page optimization
• Technical SEO implementation
• Local schema markup
• Google Search Console setup
• GBP optimization guidance
• Mobile optimization
• Site speed optimization

Once built, your site is ready to rank. No monthly SEO retainer required.

Surrey SEO Services FAQ

Q: Do I need ongoing monthly SEO?

No. Your website is built with complete on-page optimization from day one. Unlike agencies that sell perpetual retainers, I build your foundation right the first time.

Q: How long does it take to see results?

• Existing businesses: 3-6 months for meaningful traffic increases
• New businesses: 6-12 months to build authority and rankings

Local SEO is a long-term investment, but once you rank, that traffic is yours without ongoing ad costs.

Q: What’s the difference between Maps SEO and organic SEO?

• Maps SEO focuses on ranking in the top 3 local pack (the Map) results.
• Organic SEO focuses on ranking in traditional blue link results.

I optimize for both, with emphasis on Maps rankings for local service businesses.

Q: Why don’t you do keyword research as a service?

Keyword research is part of building your site’s foundation. For local businesses, it’s straightforward: [Service] + [City] = your target keywords.

Q: Can I rank without backlinks?

For Google Maps: Yes. According to Whitespark research, GBP optimization and reviews have a much higher impact on Maps rankings than links. While links help, they are often not the primary factor for local businesses.

For organic search: Backlinks are more important, so they help but aren’t required for every business to rank locally. A technically perfect, fast website with strong on-page SEO can often outrank competitors with poor sites but more backlinks.

Q: What if I want backlinks or blog posts?

I can build a blog for you to use. Also, I can recommend trusted partners for link building and content creation, but I focus exclusively on what I do best: technical on-page optimization and local Maps SEO.

Q: How much do SEO services cost?

My specialized SEO strategy is a foundational component of every website I build. It is included under your website subscription!

Serving Surrey & the Fraser Valley

Technical on-page SEO and local Maps optimization for small businesses throughout:

• Surrey (Newton, Guildford, Fleetwood, Cloverdale, South Surrey)
• Langley
• Abbotsford
• New Westminster
• Burnaby
• Richmond
• Vancouver

Book A Call To Learn More